Tuesday 19 June 2012

My first/delayed blog post, find out why. Followed by my thoughts on the Kali Maa Beer Controversy (And an article on IBN Live)


So here it is my first blog post. It has been a long time since this blog has been created but there has been no post. Procrastination is the word; I have to...have to improve on my time management skills. But am I the one to blame? It has been three years since I have been living in the GREAT BRITAIN!!! While I have adapted to most of the British habits,... even my Indian tongue has become British, I am not talking about an accent (which I would love to have but three years and my accent is still neutral....err slightly cockney-ish), I am talking about my perception of taste. While I still enjoy a spicy curry (see that’s British, we Indians do not call all our dishes curry), ok let’s just call it a spicy dish. Although I do love a spicy dish that would make my eyes tear and my tongue burning, now a dish does not have to have spices for me to think it is tasty.  I first realised this when in an Emirates flight back to India I was served Mediterranean Chicken...which was surprisingly a pleasure for my tongue (we all know what air plane foods are like), and I said to my father “ This is amazing”, to which my father’s response was “ Haan lekin thoda bland tha” (Loosely translated, had less flavour).

I got lost, the point I was trying to make was, even though I have adapted to most of the habits of being British, I still am an Indian when it comes to time management. There are a certain things I never did in my life before and now that I have have to do them, it consumes a lot of my time, like cooking every single meal of the day, doing the dishes afterwards, making my bed, cleaning my house, doing my laundry. I do not hate doing them (BUT the day seems shorter because of things like these), I rather enjoy it, it makes me feel proud especially when I remember back in India...growing up when I used to be lazy and dependent on my mother from getting food to my table, to keeping the dishes back, my mother used to whine “Hey Bhagwaan...ye ladka kab seekhega”. And it was always clear, that I would be studying outside of India, but weeks before my departure date, there were things to learn, from cooking, to ironing my clothes and  when I struggled with ironing (I am an excellent cook) my mother used to look at me and say “ Padhai bhi hai, aur yeh sabh bhi karna hai.....KARLEGA ?”. But I will be managing my time better and be more regular. There have been so many thoughts and ideas that have been lost somewhere in my brain, I just wish I had written it down on my blog and put it out there. Time to do it!!! So here is my first post which I am not sure is the correct way of starting my blog, as it can be controversial, and maybe I should have started with something light....BUT....as I am known for my Devil May Care nature....here it is.

Couple of days back, a beer company was in the news for naming there brand Kali Maa Beer (A Hindu Goddess, a Demon Slayer) with an image of the Goddess on the bottle. Hindus felt hurt followed by protests resulting in apology by the company and re branding of beer (it was nice of them and branding was unintentional and rather innocent). The whole thing did not upset or angered me, but there was a particular post by an idiot Rohit Vats on IBN Live Blog titled

Kali-Ma Beer Controversy: Stop Complaining (Link: To the Article/Blog)

The article asks Indians/Hindus to stop complaining over trivial issues and how Indians exaggerated when Jim Carey demonstrated a sexual technique with trunk of Lord Ganesh, and that the westerners adore Kali Ma more than us Indians.  Personally, I do not have the problem with branding and imagery on the beer, even though I am a Hindu. At the same time I can understand, why certain people would have a problem with it. Spiritual or religious Hindus who are pious and might not even consume alcohol might find it immoral and offensive. Being a consumer of alcohol, I know in pubs and/or clubs how bottles are treated, rolled out, thrown, trashed and recycled, and I think it is perfectly normal for Hindus to prevent an object with a religious figure on it, to be treated like that. Growing up, our parents, teachers even the constitution has taught us that the right of freedom is a right until it impedes with someone else’s freedom and rights.

So I disagree with you Mr. Vats and feel it is perfectly rational for people to take religion on a serious note. I mean if you look at it, so far only a small population of western Christians have been tolerant enough to take religious jokes as jokes (I am referring to Jesus and Mary jokes made in popular American shows such as South Park and movies such as Hamlet 2) and I applaud there outlook. But not everybody is like that. If the beer brewers named the bottle with something associated with Islamic religious ideology, fatwa(s) would have been issued. Thankfully, in the news I have read, people have not been violent. I agree that the brewery was innocent and named it out of fascination and exotic nature of the name and Goddess (suiting the exotic flavours of beer, which I would like to try), but just because a community does not take violent stances every time, it does not mean that there religious sentiments should not be taken seriously.

And thankfully that is why; the brewery has apologised to us and will be rebranding and re-launching the brand. A little more market research by the company would have prevented the loss and delayed launch, which is a result of this issue.

And I do not think that we Indian adore the Goddess less, if unlike Heidi Klum, we have never gone to a night club dressed as Kali-Ma, as we not only adore her, but fear and respect her. I am sure that no-body could stop me, to go anywhere dressed as Lord Shiva, but out of respect and awe, I would not do so, not because I do not adore him.